Revenue Operations Infrastructure at Scale
Scope: 12-Client Agency Portfolio
Function: Revenue Operations Infrastructure
Role Context: Agency RevOps Lead, 2021-2024
Business Challenge
One RevOps lead across twelve clients. Each client with its own paid media stack, reporting cadence, and performance expectations. The operational risk: one failure becomes twelve because the systems holding this portfolio together were manual, inconsistent, and fragile.
What I Built
Standardized QA protocols and cross-client reporting infrastructure
Vertical-specific dashboards for each client category
Workflow systems that reduced reporting cycle time by 43–50%
Cross-functional execution model across a 15-person team (9 internal, 4-6 external vendor partners) with accountability built into the process
The Outcome
Consistent performance delivery across 12 clients without operational failures attributed to infrastructure gaps. The systems made it possible to scale attention across the portfolio instead of spreading thin across fragmented processes.