Start the diagnostic

The first conversation is 30 minutes and runs like a first pass of the diagnostic: you talk, I ask the questions the evidence will later test. You'll leave with at least one constraint named, whether or not we work together.

The form is the first data layer. What you write here becomes the starting point for that conversation — your read on the business, in your own words, before any external evidence enters the room. Take it seriously and the first call starts miles ahead.